Music Marketing Blog Post(Reeves Yager)

-

 

            Music Marketing Blog Post #1

                                                                                                                                    Reeves Yager
    Throughout the past few days my group and I have been using many research strategies to form plans for our music marketing projects. The material we have retained and then included has all been picked up from the Aice Media Studies Course, as well as more recently in our analysis of music media . I have found it fairly easy to make a marketing plan for the genre of music we received. When thinking of punk rock, your brain may lead you to more older audiences. However, one of the first things we discovered was that our target age for our marketing was in fact much younger. The range was roughly 17-26 years old. With this information we decided that we would approach our audiences through social apps like instagram, snapchat, and even Tik Tok. 
    With the knowledge to the form of approaching our audience, the group decided we should split up and both work on separate things. One other partner and I decided to focus on the video for our punk rock song. After a discussion, selecting the promotion form as a type of music video came with ease. For us promotional was the best way to illustrate our piece and give our band the best chance to become successful. Moving on, with the idea in mind, the next thing to do was layout each and every shot that we believed is essential to making the music video well constructed. I felt the importance of overshooting and having a plan for not just the video but also everything in this project was key and our group highlighted this.
    The shot layout took a fair amount of brainstorming and productivity. Even though our piece is a promotional video we all still wanted it to include shots of meaning and technique. These shots will include certain lighting and some may even convey the message. Our promotional video will represent the out reach of our band and the physical playing of the new single being released. With the band in mind we then all came back together to select a name. Uniqueness for us was important. The name had to stand out and the logo with it as well. An agreement was come to and all decided on "Black Ash". We felt it brought through a very punk rock esque but also something different.

  



Logo of Black Ash



Comments

Post a Comment

Popular posts from this blog

ITS DONE!! Film Opening

-
 Here it is. My blogging has been terrible. I haven't done great at expressing what has truly been going on and my planning behind my work. I lacked consistency and didnt bring much of what was being looked for. I feel that I learned much more than imagined but just simply couldn't put it into the blogs. Id even go far enough to say I retained more than some people who could write and write without stopping. Unfortunately I couldn't.  Putting my words out and saying what ive done was one thing I definitely struggled with. I mean I can express myself but as far as this project went, I was more focused on the product than telling what went behind it. I looked into editing technique, good shot angles for my CCR, and much more. At the end of the day I didnt bring my effort to the blogs and thats something that needed to be different. I really do like the result of the film opening project. I think it's what is being looked for and it represents the social group of my horror...
Read more

Critical Reflection

-
 Here is my Critical reflection #1. I put a lot of love, sweat, and tears into this and I really do hope it is successful. I used many camera angles and long hours of editing on a production app called Cap Cut. I purchased the Pro version for better quality and easier transition but it really didnt help that much. HUH..? maybe some apps just aren't worth the money for a premium version. Anyways enjoy this podcast discussion on the production and social group for the film opening "Black Out"!! https://www.youtube.com/watch?v=q5qWDCQY6ZA&t=4s
Read more

Reflection

-
  After a lot of effort, Im finally wrapping up this project. I haven't done these blogs well at all . This project has been both fun aswell as stressful. One key takeaway I have from this whole profolio project is being able to always make changes and I guess be adaptable when you face struggles or hard problems. Unfortunately alot happened and I wasn't able to commit to my blogs at certain points in time. Others I just didnt give great effort and when I did they turned out really good. It's like anything in life, you will see your results based off the effort you put in.  On one of our really important filming days an actor(my close friend tho) Rui, couldn't come what so ever. In response, my partner and I quickly somewhat changed the storyline. I didnt like this much but you gotta do what you gotta do. We decided that Dan, the character im playing and a supporting character mike would wake up and see rui's character missing. This actually set everything pret...
Read more